The Machine Score · free self-assessment

Score your marketing machine.

Eleven questions, one tap each. Get your 0 to 5 Machine Score across the five layers of a working marketing machine, and find out which layer to fix first.

Question 1 of 11
Layer 1 · Closed-loop reporting
Layer 1 · Closed-loop reporting
Does the measurement tell the truth, and does the number drive the next action?
Q1 / 10
A deal closes next month. Can you trace that revenue back to the channel and page that started it?
Q2 / 10
A weekly report shows a channel underperforming. What happens next?
Layer 2 · The content and SEO pipeline
Does one piece of work become many, on a schedule, with a quality gate?
Q3 / 10
You publish one solid piece of content. What does it become?
Q4 / 10
A page that ranked on page one quietly slips to page two. Who notices?
Layer 3 · Distribution
Do the right channels get fed, and does the feeding survive the platforms fighting back?
Q5 / 10
How does finished content actually reach your channels?
Q6 / 10
A platform logs you out or an API token expires. When do you find out?
Layer 4 · The ops layer
Does the system decide what happens today, or does everything wait on a human to remember?
Q7 / 10
How does today's marketing to-do list get decided?
Q8 / 10
How much of the team's week goes to moving data between tools by hand? CRM updates, report pulls, list cleanup, reposting.
Layer 5 · The self-healing fleet
When something silently breaks, does anything notice?
Q9 / 10
An automation keeps "running" but quietly stops producing anything useful. How do you find out?
Q10 / 10
Do your automated jobs log whether they actually succeeded, and does anything audit those logs?
Last one · not scored
Say your weakest layer got fixed next month. How would you want that to happen?

Same rubric I use in the paid diagnostic, just self-reported. Your answers get saved without your name or email so I can see which layers trip people up, and they'll never go to an ad platform. Privacy

0 / 10 answered

A few questions are still blank. The highlighted ones need an answer.